leAD takes sports tech startups from an idea to Series A
The leAD Business Builder team provides direction and guidance for the follow-on investments and helps the companies tackle tricky issues that come up at the crucial development stage of the startups.
Backed by leAD Sports and OurCrowd, ADvantage is the first truly global sports tech fund. The $ 50 million Series A fund aims to fundamentally change the future of sports by investing in technologies and entrepreneurs.
leAD creates impact and fuels growth for entrepreneurs, investors, corporates, and global brands. We are proud to partner up with industry leaders, innovation pioneers, and build our foundation on driving business growth to shape the future of sports, health, and entertainment.
leAD is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation.