Before co-founding The Story Mob, Anna was the VP of Communications at ESL, the world's largest esports company. Leading a worldwide team, Anna has overseen global corporate communications, public relations, crisis management and internal communications on behalf of ESL. Her team developed and deployed communication strategies for all of ESL's major tournaments across the world's top titles: ESL One, Pro League and Intel Extreme Masters, in League of Legends, CS:GO, StarCraft II and Dota 2. She’s also led the setup of the industry’s first integrity initiative (ESIC) and is an adviser for the Cybersmile Foundation.
HEAD COACH, GO-TO-EXPERT, KICKSTARTER
COMMUNICATION & PR, ESPORTS, EVENTS