15 years of professional basketball in many top European leagues such as Spanish ACB, Turkish Super League, European Euroleague and 141 games for the German national team. Participant of the 2008 Olympics, 2x World Championships and 4x European Championships.
While playing I complete my Business Marketing degree at the Pennsylvania State University. I graduated in 2015, the same year that I also retired from professional basketball.
After playing basketball I saw many brands struggle to become relevant with the different sports cultures that they were sponsoring and communicating in. So, I decided to become an expert in brand activation and communication while also focusing on brand building in the context of sports and its brands.
Working with one of the leading agencies in Germany I get to advise some of the biggest brands in sports who trust us to create value for them through their sponsorship assets. Our strategies and implementations have won many awards in the past years and I am excited to give my knowledge to the founders of the startups participating in the leAD accelerator.
I love sports and I want to help usher in a new era. I believe that technology can be the great equalizer and anyone who understands to harness technology in the right way, will be able to beat out the competition when it comes to generating new fans, engaging with the young generation and becoming more relevant.
COMMUNICATION & PR, EVENTS, MANAGEMENT, MARKETING, MEDIA & ENTERTAINMENT
AMERICAN FOOTBALL, BASKETBALL, SOCCER